Lay-Offs at Americas Test Kitchen

[BakerAunt]

I saw this notice about layoffs at America Test Kitchen. Some of it seems to be a result of the company being sold:

https://boston.eater.com/2023/3/24/23654896/americas-test-kitchen-layoffs?utm_source=Sailthru&utm_medium=email&utm_campaign=Eater%20National%20-%2003/24/2023&utm_term=Eater%20Today

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[Mike Nolan]

ATK has been kind of a soap opera lately, I'm not surprised they're dropping several projects.

[aaronatthedoublef]

Judging by what I see on Instagram those who are doing baking without a mix are going in the opposite direction of ATK - super simplicity. I was a huge fan of Cook's Illustrated when it first came out and while I learned from them everything was always many steps, very fussy, and not really approachable for this newbie. I still have the first two or three Cook's annuals.

But then they became a thing. And started selling the same recipes six different ways. And while they still "don't accept advertising" they recommend products based on testing but also have click-through to Amazon where they make money if I buy something.

I always feel bad for people who lose their jobs in a big layoff but the world changed and they did not.

[Author]

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