Yes, the WSJ article was surprising. Chapt 11 is for reorganization which means they want to come out of bankruptcy and try to go back into business but surprising your creditors is not a good way to have their cooperation.
And while some of this is probably attributable to all the non-dairy milk LO'L has priced itself out of the market here. It's $7/lb. Even on sale it's still more expensive than Trader Joe's or Whole Foods store brands which are both very good and less than half the price. LO'L is up in the range of the fancy European or boutique local products.
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