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According to the Wall Street Journal, honey is going up in price as people turn to it as a more natural sweetener than high-fructose corn syrup or cane/beet sugar.
The average retail price for honey is $4.69 world-wide, up about 23% since 2013. The article says the average price in the USA is $7.66 per pound, up 9% in a year.
Cane sugar, on the other hand, has gone down about 30% over that time frame. It seems like sugar is a little more likely to go on sale than it was a few years ago, but otherwise the retail price doesn't seem to have gone down much here. (But sugar prices are so manipulated by the government that it's hard to say what a 'market' price would be.)
I've paid $1.99 for 4 pounds of sugar (Domino or C&H) at Walgreens, and on sale at Christmas at our local store. Brown sugar and powdered sugar prices seem higher to me than in the past.
Honey has the same grams of sugar as sugar, so I'm not sure that people are doing themselves a great favor in making the switch. I use honey in some recipes because I like the flavor. I mostly buy Breitsheimer, a German honey, that I find at T.J. Maxx and Ross. My husband likes the rapeseed honey, while I use the golden honey for baking projects. We've tried their Forest honey and another type or two, but the flavor was too strong. It's price is about the same that I paid for a jar of local honey at the farmers' market a few weeks ago.
At Kroger today, I found a 5 pound bag of Bob's Red Mill Whole Wheat Flour on sale for $3.74, and I had a $1 off coupon. 🙂 They also had KAF White Whole Wheat flour for $3.34. (Those prices are for people who have the Kroger grocery card.)
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