Mike, in a recent post you mentioned that you were going to seek advertisers when there’s enough traffic on the site. I’m just curious: What constitutes traffic on a website? The number of times it’s accessed? The number of posts? The number of people who have registered?
I’m not an expert on web advertising issues yet, but my understanding of it is that there are two measures advertisers are interested in: the number of unique visitors to the website (which is generally computed based on IP addresses) and the total number of page views.
This site is set up to use Google Analytics, so I have access to those numbers and other interesting data.
I’ve been told that a good site for advertisers is one that generates 500,000 page views or more a month. We’re still a long way from that. A really active site will generate that many page views a day.
A third measure, once advertising is in place, is the click-through rate, or how many times someone clicks on a link in an ad and goes to that site. And a fourth measure is the sell-through rate, or how many times someone who has been referred to another site from your site buys something. There are ways to compute the click-through rate, but the sell-through rate is something that only the other site would know.
This reply was modified 3 years ago by Mike Nolan.